Cutting the Cord
Consumers' plans for dropping wireline service in favor of wireless voice service are gaining significant momentum, reports In-Stat. About 9.5% of consumers in a recent In-Stat survey now use wireless as their primary phone, the high-tech market research firm says. In other findings from In-Stat's most recent Consumer Mobility Survey, declines in average revenue per wireless subscriber (ARPU) are being offset by increases in spending on data and messaging services."In every age group, 20% to 25% of the respondents said they're planning to use wireless as their primary phone," says David Chamberlain, In-Stat analyst. "Even among demographic groups that we expected would resist cutting the cord – people over age 55 – we are seeing about 25% thinking about cutting the cord.
Wow, that's me and yes, I am. When my business cards get reprinted, I am only putting on my cell number.
Gillian Parrillo
The Sacramento Executive
Comments
I know that personally, the only reason for having a land line phone at home is because DSL requires a line anyway. But 90% of the time people reach me it is on my mobile, and I use it for 100% of my long distance calls.
Posted by: Brandon Goodwin | February 10, 2006 1:51 PM