It's Not Work, It's NETwork
Do you want to be a Sales Guru? If so, practice what Jeffrey Gitomer preaches - Principle 5 of his 12.5 principles in his book The Little Red Book of Selling, "It's Not Work, It's NETwork!"
Hey Gillian, shouldn't we make this our mantra here at Sacramento Executive? After all, "The Sacramento Executive links executives to all that is great in Sacramento." Our quarterly networking events are a key part of this strategy.
Mr. Gitomer offers three "Red Bites" on networking:
- Get face to face first.
- Networking eliminates cold calling.
- Networking leads to referrals.
Just ask Julie Morris about the importance of networking. At our last Sacramento Executive networking event, as Bob Shallit of the Sacramento Bee reported:How important is networking? Real important. What can networking do for your relationships? Build them. What can networking do for your sales? Make them. What can networking do for your success? The right contacts and connections can make or break it.
Making connections: Gillian Parrillo is claiming a success for Sacramento Executive, the networking group she and husband Pierre Cutler founded before the duo's recent move to Dallas.To borrow Mr. Gitomer's words,Parrillo met former Hewlett-Packard and Agilent exec Julie Morris and realized she had perfect skills for local startups. She invited Morris to the group's April meeting, held at the Supper Club. And there, at the chocolate-dipping fountain, Morris started chatting with biotech entrepreneur Pam Marrone.
Marrone asked for a résumé and ended up hiring Morris as the first employee for her new Davis firm, Marrone Organic Innovations.
"If networking is so important, why aren't you out there doing more of it?"
Come to our next Sacramento Executive networking event at Lomo's in Old Town Sac on September 20. We hope to see you there!Pierre Cutler
The Sacramento Executive
