Plan on attending the American Marketing Association Sacramento Valley's January Luncheon. Local startup founder and CEO Jason Frankel of Coversant, Inc., will introduce Enterprise Instant Messaging: The Next Best Thing Since Email. Jason will discuss the future direction of this new communication technology and how it will impact your business. And, over a delicious lunch, you will learn how EIM will eat SPAM for lunch!

Sounds like a great way to start your new year. You can register on the AMASAV website. There's even a discount for students. And you'll even get to see a future Sacramento bigwig before he gets big! That's my prediction!

Gillian Parrillo
The Sacramento Executive