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March 31, 2007

United Airlines - A Case Study in Customer Service

The only thing consistent about United Airlines is their atrocious customer service. Once again, they managed, with ease, to put a big dent in my daughter's and grandchildren's spring break visit to Dallas.

As soon as my cell phone rang last Saturday AM, I knew things were not going to go well. Sure enough, flight delayed (weather delay, of course), missed connection, have to spend the night in Denver, blah, blah. So here is my daughter with 3 small children, 3 car seats and a large suitcase arriving late at night in Denver and not able to make it out until the next day to Dallas. They gave her a number to call when she got to Denver (late at night), to get a reduced rate at a hotel, but who is going to let their daughter fly into Denver (with 3 small children, 3 car seats and a large suitcase) and get on a shuttle and go to any old hotel. So I booked her a decent hotel that was the closest to the airport and had a restaurant so that if they should arrive at a reasonable hour (hope springs eternal), they could eat dinner on the premises. Cost $175. Delay time: 13 hours, precious hours wasted from our planned time together.

The afternoon before they are supposed to leave Dallas to fly home, an automated message comes to my cell phone. Their flight the next morning has been cancelled. Please call for rebooking information. Here we go again. United has given us no reason whatsoever during the last few interactions to have us believe that this will turn out well. Sure enough. No flights for the next 3 days. Forget getting home Saturday, going back to work and school on Monday, United can't find 4 seats until the following Tuesday. And this time it's not a weather related delay, it's mechanical. Back and forth, back and forth. Finally my daughter opts to leave on a flight in 5 hours that will mean another night in a hotel in Denver but at least she will get on the original flight out of Denver back to her home the next day. And, of course, United will pay for a hotel for them. After all, we all know the rules. Weather delay, it's all on the passenger. Mechanical delay, the airline pays. Or so we thought. No, they explain. If you stayed in Dallas until Tuesday, they would pay for 3 nights of hotels. But if you go to Denver, they don't have to pay. Now I am crazy. I start making calls. Every person I talk to gives a different answer, but the message is the same. They can't do anything, and the next person down the line will have to decide.

We arrive at the airport. Three small children, 3 cars seats and a large suitcase. Nope, you will have to ask about a hotel in Denver. And a bigger nope, no booking the car seats and suitcase through to Eugene. "But", we ask, "how will she manage with 3 small children, 3 car seats and a large suitcase when she has to get on a shuttle bus late at night and go to a hotel which we will pay for (even though that is against the 'rules' because we are not letting her fly into Denver late at night with....fill in the refraim) without a guaranteed hotel room?" The customer service rep says she should get a cart when she arrives. He also then begins telling us that he doesn't have enough people to work the counter and be able to handle problems such as this. I ask for the Customer Service supervisor and she is promptly called. She comes out with a demeanor similar to a bear that has been stung by a thousand hornets, or a large bull who has just seen 20 red capes. I know for sure that if I hired a customer service rep, let alone a supervisor, this would not be the person. She rolls her eyes, barks questions at me and storms back through the door behind the counter. I have no clue if she is coming back. But we have been at the counter for 30 minutes and we still don't have the 3 car seats and the large suitcase booked in, so we have lots of time to wait.

Of course, by now, the flight is delayed by more than 2 hours, so my daughter will definitely be arriving late at night. After 3 people spend more than an hour trying, each tapping for long spells on the keyboard, the bags are checked through to the destination. And about the same time, the customer service supervisor comes out, hands my daughter a voucher for a hotel in Denver. With a roll of her eyes, acting like she has done us a huge favor, she flips her hair, turns around, never says she is sorry, of course, and leaves. All that to get what we were entitled to in the first place

And then when the situation might have been somewhat recovered, the ticket agent announces with glee, "Your bag is overweight - 4lbs overweight." Good grief, they have caused us untold amount of grief, cut short our time together by a day and a half, cost us more than $200, and now they want to be paid for 4lbs of overweight. Please remember that this is luggage for 4 people and it is 4lbs overweight for one person. Pierre, anticipating what might happen when I become completely unglued, offers to pay. "$50", she tells us. "No way," I say. I open the suitcase, take out a set of sheets I had given my daughter, drop them from a vast height onto the scales and they weigh 4.5lbs. "There," I say, knowing that those 4lbs are the final straw.

Yes, Delta flies from where my daughter lives to Dallas and they are going to get our business from now on.

In the meantime, my daughter arrives in Denver after midnight with 3 small children and is still trying to get home and get reunited with her 3 car seats and 1 large suitcase.

United, there is something really, really wrong with your company. But with SEC filings that show that the United CEO has been awarded more than $20 million by the airline's board of directiors and that United's top five executives received $25.7 million in the form of cash, stock or exercisable options last year, while you have gutted the pay and benefits of your employees, I guess it's hard to get a workforce that cares. Believe me, it's showing. And the only option left for me is to vote with my customer choice. "Hello Delta, I want to spend $2000 for 4 tickets and get a little customer service next spring. Do you think you can manage that?"

Gillian Parrillo
The Sacramento Executive


March 30, 2007

Warren Buffett and LeBron James Partnership

Last Sunday evening, after a nice salmon dinner in my Boston hotel, I turned on the Cleveland –Denver NBA basketball game. Three superstars LaBron James, Carmelo Anthony and Allen Iverson – what a trio to watch!

I tuned in to the ESPN broadcast in the middle of an interview with Warren Buffett and Jim Grey. I don’t think of Warren Buffett as an NBA fan – but there he was at a game in Cleveland. Why would Warren travel to Cleveland for an NBA game? It turns out Warren was a guest of LaBron James.

Now what’s the connection with the world’s second richest person and a 22-year old NBA superstar? According to Buffett, LaBron called Warren for investment advice. Wow - a 22-year old calling the most successful stock investor of all time! How impressive!

LaBron James – you’re awesome baby! (a borrowed cliché from Dick Vitale).

Oh by the way, Gillian knows me better than I expected – I called her up in the middle of the interview and said, “You’re not going to believe who is LeBron James’ investment advisor.” She immediately replied, “Warren Buffett.” How did she know? She simply knows that Warren Buffett is my hero. And now, so is LeBron James.

Pierre Cutler
The Sacramento Executive

March 28, 2007

Sacramento Entrepreneur Makes Affordable Housing A Reality

I met Manny at a EO event a couple of years ago. He has kept me updated on his progress and recently sent me this article from Vida en el Valle, the Latin Voice of California's Central Valley:

The American dream could be just around the corner for Sacramento residents thanks to an urban project by Manny Fernández, a young real estate investor who has taken on the task of remodeling homes in Oak Park to then offer them to first-time home buyers and low income families with help from government programs.

María Gutiérrez was fortunate to begin the process to own the home she currently lives in on 39th Street in the Oak Park area in Sacramento.

"I am happy I qualified as a first time buyer for a beautiful home like the one I live in, the house is great and nobody bothers me," says Gutiérrez, a homemaker. "I have a six-month-old son and I want him to grow up in a comfortable place and for him to feel happy. Life is peaceful here, I take the bus on the corner or you can walk to the stores, it's very safe."

She also said that this was a good option for low income Latinos and that paying $1,100 per month for a property that would increase in value in the near future was well worth it. Her home, as well as the other four on the same block, got a fresh coat of paint, new doors, plumbing and flooring among other things to make living there more comfortable.

Fernández stated that the requirements to qualify for one of these government programs are mainly to be a first-time homebuyer and to have a job that pays less than $45,000 per year.

He also said that his job is to educate the community about these programs so they can buy their own home at a lower price.

"It all started five years ago when I presented a project to the City Council to work in conjunction with various housing programs to benefit the community and low income families. These programs offer $40,000 toward the purchase of a home without having to give a down payment," Fernández pointed out.

Fernández invested an initial $600,000 to purchase five homes, approximately 1,800 square feet each, on the 2700 block of 39th Street in Sacramento and nearly $200,000 in their renovation. These home will be sold for $199,000 minus the $40,000 granted by the government, bringing their price down to $159,000 with a monthly payment of $1,100 over 30 years.

"The homes needed some maintenance and now they are ready to be sold," stated Fernández. "I think when people invest in their home it's good for the neighborhood because they worry about keeping them up and in turn want a cleaner and safer street."

Susan DeMarois, from the UC Davis Office of Government and Community Relations, said that Oak Park was known for being a high crime and dangerous area but in time it has improved its infrastructure and the police have brought order back to the streets. She also commented that the Medical Center and the new School of Medicine at UC Davis are a sign of prosperity and have brought new vitality and security to area residents.

"Fernández's idea serves as an example to other investors so they carry out similar projects that benefit the community," said DeMarois.

During a press conference, investors such as Richard Green, executive director of the Stockton Boulevard Partnership stated that what used to be a street full of closed and deteriorated buildings in a neighborhood surrounded by poverty is now a vibrant and attractive real estate business in the Oak Park area.

Fernández, who was an amateur boxer, said he is also working with people who offer financing for working families like the Hispanic community who come from other countries to achieve the American dream.

Keep up the good work, Manny.

Gillian Parrillo
The Sacramento Executive

How To Get Your Husband To Visit The Doctor

When my friend read an earlier post about how Pierre had visited the doctor (and found out he had diabetes), she mailed me terribly impressed that I had managed to get Pierre to visit the doctor. She wanted to know what I had done as her husband refused to go for years even though she was sure that he needed to. I wrote back and shared my trick with her. She wrote back to tell me that it had worked and her husband had just allowed her to make a doctor's appointment for him. The trick? Oh, it's simple. You just tell him that when he is sitting in the corner drooling on himself with limbs missing and (add whatever most scares him), you are not taking care of him because if he had taken better care of himself, none of it would have happened. Be graphic. Be strong. Trust me, it will get his attention. Try it and save his life (and your mental well being).

Gillian Parrillo
The Sacramento Executive

March 27, 2007

Kings Tickets 2007-2008 Season

Anyone want to buy 2 tickets for next year's King's Season. Section 120, Row S. Great tickets behind the King's basket. Includes preferred parking too. Total: $8536. And you can also buy the playoff tickets (is everyone praying?).

We need to pay by April 2nd. So, if you are interested, please contact us right away. This is a great chance to jump to the top of the waiting list.

Send email to: Gillian@sacramentoexecutive.com. Whole season only please

Gillian Parrillo
The Sacramento Executive

Sacramento Startup Selected Top Presenter

Pediatric Bioscience of Sacramento was chosen as one of the top two presenting companies at the recent Golden Capital Network Venture Capital conference. The company has licensed technologies from The University of California with the goal of bringing to market diagnostics and therapeutics to diagnose and eventually treat children with autism.

Gillian Parrillo
The Sacramento Executive

Sacramento Entrepreneur Competes for Mrs. United States Title

Tracie Stafford, President and CEO of Exceptional Events, Inc., will compete for the title of Mrs. California in the Mrs. United States Pageant Line. According to Tiffany Ellison, Pageant Producer, if chosen, Stafford will be the first African American on record to hold the title. As well as a Business Owner, Stafford is a wife and mother of four as well as the Chairwoman of the City of Sacramento Small Business and Employment advisory board, Past President of the National Association of Women Business Owners, on the board of the Black Chamber of Commerce and was recently appointed by Governor Schwarzenegger, to the California Small Business Board.
Come cheer her on at The Radisson Hotel, 500 Leisure Lane, Sacramento on Saturday, March 31st at 2PM.

Good luck Tracie.

Gillian Parrillo
The Sacramento Executive

March 26, 2007

Entrepreneurism Comes In All Forms

This is a story from D Magazine about our neighborhood butcher. It's a wonderful story about how someone is turning around their life by putting their energies into a new passion.

You might not expect an ex-drunk who developed his business plan in the state pen to become the butcher of buzz to food-savvy upscale clients in Oak Lawn and the Park Cities. But 41-year-old Greg Geerts is all about personal redemption, and his 10-month-old VonGeertsem Butcher Shoppe (or just VG’s) has found a solid marketing niche for customers who want better than supermarket fare. The spartan little store next to Lucky’s is a deliciously retro entrée to custom cuts of top-of-the-shelf veal, lamb, free-range chicken, or the specialty, Superior Angus beef that’s 90 days corn fed and 29 days dry aged.

The contagiously enthusiastic Geerts, his life glowing with purpose, is himself part of the experience. The wasted days and nights that led to eight DWIs over a 10-year period in the ’90s and finally put him in prison fields “just like in Cool Hand Luke” are long gone, replaced by regular AA meetings with the Preston Group. Since his release in 2004 after an 18-month stretch, the Garland native has mentored for the group Against the Odds, which helps the children of prisoners avoid following in the footsteps of their parents.

Geerts’ other new friends include influential business types like restaurateur and contractor Santiago Peña (Stephan Pyles, W Hotel, etc.). The two met at the Albertson’s on Lemmon Avenue, where Geerts, a trained butcher, worked the meat counter after Huntsville. Peña, buying leftover trimmings for sauces for his restaurants, loved Geerts’ idea and helped him convert the vacant floral shop on Oak Lawn Avenue into a boutique for meat. An even stronger believer was Cathy Tamez, the financial advisor turned business partner that Geerts met through Match.com. They plan to marry in the spring and already are thinking about a second shop.

“I’m a firm believer that if you’ve got a good product and you’re knowledgeable about what you’re doing, you’re going to be just fine,” says Geerts, a devout Episcopalian. “God’s going to take care of you.”

STEM Summit

There's a move afoot in Sacramento to improve the educational level of the workforce to support the burgeoning technology industry. According to the American Electronics Association (AEA), Sacramento is California's fastest growing cyber-city and the state's sixth largest in high-tech industry employment. But to ensure that future growth can be supported, it is imperative that Sacramento has a strong Science, Technology, Engineering and Mathematics (STEM) educational pipeline.

A regional collaborative effort including Aerojet, Educational Testing Services, Intel, Los Rios Community College District, Sacramento Area Regional Technology Alliance, Sacramento State, Sierra College, Sacramento Municipal Utility District, and UC Davis plans to hold a Summit on April 2nd.

The goal of the Summit is to create the foundation for collaboration to attain the vision. The vision is to 'establish the Sacramento region as having the strongest kindergarten-to-workforce STEM pipeline in California within the next three to five years and within the nation in the next five to seven years.' Gaps in the regional STEM pipeline will be identified and action plans will be developed to improve, extend, and maintain the pipeline to meet the labor force needs of the region.

Sounds like a super idea. And with true bi-partisan support - both Congresswoman Matsui and Congressman Lungren will be on hand. We will update you as progress is revealed. And let's hope that all segments of Sacramento society are invited to attend and participate.

Gillian Parrillo
The Sacramento Executive

March 25, 2007

Reforest the Tropical World - Ed Ring

There is a network of tree nurseries and over-sustainable forestry operations that are reforesting vast swaths of Central America. It is a huge success story. One example of this profitable process is Finca Leola (www.fincaleola.com), with reforesting operations in the northern highlands of Costa Rica.

Finca Leola’s principle of business is simple and powerful in its regenerative impact - that by underharvesting a newly planted forest of cash timber, the overall forest mass increases faster, allowing larger underharvests. Perpetual and growing profit.

Such an alternative economic model is all the more important in this day of allowing anything - including rampant tropical deforestation - in the name of growing biofuel to reduce CO2 emissions. We need to reforest the tropics at least as much as curtail anthropogenic CO2.

What if global warming were the result of changes in land use, and increased CO2 is a result of a hotter earth? Over 20% of the earth’s surface, in agricultural basins and plateaus from California’s Central Valley to Africa’s Sahel, has now seen its water table lower dramatically, often by an order of magnitude or more, due to mechanized pumps and deep wells. Ten million square miles of overheated earth due to depleted water tables could be countered by massive infrastructure projects to desalinate seawater and pump it via pipeline back into these aquafirs.

What if global warming and climate change is because over 10% of the earth’s surface, nearly two-thirds of our original tropical rainforests, no longer exist? For over 100 years, tropical forests have been decimated via logging, more recently they are being finished off thanks to lucrative biofuel prices, with perhaps no end in sight. Without forest transpiration, especially near the coasts, the regular monsoon circulation is collapsed, causing more droughts and extreme storms, and these deforested lands are now - equatorial with formerly perennial transpiration - heat islands on a continental scale.

Someday the earth might warm too much, and wouldn’t it be a huge missed opportunity, if we didn’t put forested mountain bike trails atop good-sized urban highrise condominiums, to mitigate the land-based heat island effect, when such measures, not CO2 hysteria, would keep earth cool?

Ed Ring
Editor, EcoWorld

March 24, 2007

If the Bid Fits

A judge has ordered the Sacramento Sherrif's Department to set up a date to auction off O. J. Simpson's book, If I Did It. Proceeds will be provided to the family of Ron Goldman, who was murdered alongside O. J.'s ex-wife, Nicole Simpson. Details of the date and place of the auction are not yet available.

Gillian Parrillo
The Sacramento Executive

Congratulations MaxPreps and DFJ Frontier

Another acquisition. And this one in record time. MaxPreps Inc., the company that compiles high school sports news on the Web, has been acquired by CBS Corp. for an undisclosed sum. MaxPreps started in 2003 under the name SacPreps had received just over $10M in venture funding. DFJ Frontier, a Sacramento-based fund, had been one of the earliest backers of the company.

MaxPreps will be folded into CBS' College Sports Television Networks Inc., an online and cable television business that covers college and high school sports and continue to operate out of its El Dorado County headquarters with its founder, Andy Beal, leading the operation.

At the time of the initial investment, we heard that Tim Draper's dad (Tim Draper runs one of the best known VC funds Draper Fisher Jurvetson, of which DFJ Frontier is a Sacramento based subsidiary) was so enthused about the start-up that he had invested his own personal funds in the deal. I guess that should have clued us in on the fact that good things were going to happen to this company. Record speed acquisition and by a high name acquirer. It's all good for the Sacramento start-up scene.

Gillian Parrillo
The Sacramento Executive

March 23, 2007

Gates Foundation Gives One More Helping Hand

The Bill and Melinda Gates Foundation are at it again. Trying to help disadvantaged kids get an education. They have donated $122 million to send hundreds of Washington, D.C. kids to college.

More than 2,200 students will be provided mentoring and college scholarships of up to $10,000 per year for up to 5 years. The students will be picked from neighborhoods where only one in three students graduates from high school and only one in twenty earns a college degree within 5 years.

The first scholarships will be handed out this spring to 175 high school juniors. Students will be picked based on several criteria including 'resilience' and 'demonstrated commitment to education' along with their high school grades and standardized test scores.

Good for you Gates Foundation. You are going to change a lot of young peoples' lives forever.

Gillian Parrillo
The Sacramento Executive


March 22, 2007

UC Davis Big Bang Competition

Congratulations to this year's semi-finalists in UC Davis' annual Big Bang Competition:

AID Networks - Producing low cost vital sign sensors.

Falcon Nano - Developing technology to dramatically increase wireless data transmissions and connections speeds.

GOglio Biosciences - Developing human milk bioactive analogues as nutritional ingredients to promote health and prevent disease in infants.

Harmonic Devices - Developing technology to increase battery life in cell phones and portable wireless handsets with a device that is smaller and cheaper than current technology.

New Infrared - Developing new infrared technology for dry-blanching and dehydration with greater energy efficiency.

The Finals will take place on May 16th! Plan on attending. It's uplifting to watch so many passionate, bright young entrepreneurs. You can get more information here

And call if you have time to help out. This is a student-run event and they are always looking for seasoned execuives to provide assistance. If they are all set for this year, put your name on the list for next.

Gillian Parrillo
The Sacramento Executive

March 21, 2007

From a Loft to Bergdorf Goodman and Beyond

Be Inthavong and his business partner Steve Dumain were selling women's bags out of a loft without an elevator in Brooklyn. be%26d%20bag.jpg Be cold called Bergdorf and set up an appointment to show them his bags. Bergdorfs is the pinnacle for desginers - the whos who of fashion and fashion consumerism come to Bergdorfs to figure out what's hot. Bergdorf agreed to try some.

Actress Mena Suvari bought the first one. Bergdorf ordered 10 more. Then Beyonce Knowles, Penelope Cruz and several of the actresses from Desperate Housewives bought them. Less than a month later, Bergdorf ordered 200 more. Now Be & D bags are sold in luxury stores worldwide and featured in the leading fashion magazines.

Lessons learned:

Cold calling works
Having a great product works
If you believe, sometimes the pinnacle gives you a chance to prove yourself.

Gillian Parrillo
The Sacramento Executive

March 20, 2007

HBO: Addiction

HBO has a new series Addiction. I watched the 'centerpiece documentary' last night. It is moving, sad and most of all frustrating, So many advances are being made every day in terms of what we know about addiction (it's a disease, a very difficult disease to treat) and treatment (a mix of medications, therapy, etc.), and we are not utilizing most of the advances we have made because we are allowing the HMOs to dictate what kind of treatment, the length of the treatment. If you need more and better (and effective) treatment, you better hope you or your family have very deep pockets.

My friend's son has just completed treatment, at vast expense, in Canada. The facility he was at requires that patients stay a minimum of 3 months and then participate for some time in follow-up treatment. That is not the case in the United States where patients are turned out sometimes after only a week. There are no guarantees, of course, but his chances of staying sober are infinitely better than if he had received his treatment in the United States.

This is a tragic disease that drags down whole families. We need a war on drugs that begins with treatment - real, effective treatment for everyone. The cost would be negligible when compared against the cost that is being borne by hospital emergency rooms, prisons, victims of crime.

I have a theory that I don't think anyone I know has bought yet but if those of us with health insurance get depressed or anxious, we go to our doctor and get legal prescriptions. Those of us without insurance also get depressed or anxious and the only way of feeling better is to take illegal street drugs. Is there a difference in need? There is definitely a difference in effect and in cost and in acceptance.

I urge you to watch the series. Begin with Addiction and then move to the individual stories about real people who get caught up in addiction and can't find a way out. Real people that look and sound just like our kids. Real people with families that are torn apart watching their family member spiral out of control with no effective way to stop it from happening.

The piece of information that really resonated with me last night - there is no need for someone to hit bottom before they can be helped. Getting help early is a much better option. And it definitely might have to be more than once. Addiction is a demon that hangs on for dear life.

Check out the schedule.

Gillian Parrillo
The Sacramento Executive

March 19, 2007

Lichine's Sells The Big Lottery Jackpot Winning Ticket

More than a year ago we featured a post about Lichine's, a liquor store in South Land Park, and their propensity to sell winning lottery tickets. Whenever the jackpot grows, we get lots of hits on our site reading about Lichine's.

Well, this time Lichine's hit the big time. They sold a ticket worth $72M. The store will be paid $360,000 for selling the ticket. The winner has yet to come forward.

Hey, if the person who bought the ticket read about it on our website, there's a fee! Well, not really, but we could put a donation to good use!

Gillian Parrillo
The Sacramento Executive

VC Puts Himself Where His Mouth Used To Be

Jeff Yasuda is the Chief Executive Officer of Fuzz , a digital record label and new media company with offices in San Francisco and Los Angeles.

In early 2005, after a career in investment banking and venture capital, Jeff decided to put everything aside to travel throughout Southeast Asia and South America with his wife Celeste, for about 6 months. During his travels, he realized that "life is too short not to pursue your passions" and returned with some wild ideas about a company that combined his love for music and knowledge of technology and building businesses.

As Jeff explains:

"When traveling overseas, it's amazing what happens when we get away from cell phones and emails and take some time to truly think about our lives. I realized that we are all on this earth for only a short period of time and that it is absolutely important to pursue our dreams. I started playing in bands when I was 13, and when I started working on Wall Street I didn't even touch my guitar. Now that I'm in the music biz, things are just a bit different. At Fuzz, we are using technology to cut costs, maximize results, and pass financial savings on to the artists. It's crazy to think that checking out bands is now part of my job!"

Check out Fuzz - a community for fans to discover, share, review and buy new independent music.

Or as Jeff explains it:

"For music fans, Fuzz is a place to discover new tunes & interact with other music lovers. For artists, we've built a great platform to promote and sell their music as well as tools to communicate with their fan base - think Facebook meets Saleforce for the music industry.

So join Fuzz and become part of the revolution... You'll be one of the first to join a community of artists and music fans that are working hard to save this crazy music industry. "

Follow your dreams!! And passion counts...and this is very obviously Jeff's passion.


Gillian Parrillo
The Sacrament Executive

Fastest Residential Internet Speed in the US? Sacramento

In December 2006, Surewest launched its Internet product with up to 50 megabits per second (Mbps) of synchronous hyper-speed. The product can be reached by 100,000 homes in the Sacramento region. The first customer was Jim Husman. Upon hearing of the new offering, he called to upgrade his previous synchronous 20-meg service. The new service was installed last month and he reports that his speed tests repeatedly surpass 50 Mbps up and down stream.

Husman lives with his fiancee and her sister. Their simultaneous connection of 3 computers cause no lag time at all. Retail price is $259.95 per month, but bundling other Surwest products into the mix provide additional discounts.

Congrats Surewest for meeting consumers continued requests for higher speed. Who's ready to buy more speed?

Gillian Parrillo
The Sacramento Executive

On this 4th Anniversary, The Real Faces of War

"We were inspired by the Vietnam Memorial and the AIDS quilt -- which both bring tremendous loss of life to a human scale. We decided to use our medium -- film -- to create something similar. It was also important to us that politics not be a part of this project; we simply wanted to honor these young men and women and create something people with varying opinions could come together around."

Visit the website to learn more, including how to contribute your own memorial, and finding out how you too can show this movie to as many people as possible.

Gillian Parrillo
The Sacramento Executive


March 18, 2007

SARTA searches for new CEO

The Sacramento Regional Technology Alliance, SARTA, today announced that Oleg Kaganovich, CEO of SARTA, plans to leave the organization next quarter to return to the private sector. Kaganovich joined SARTA in August, 2003 as Executive Director and Chief Operating Officer. He was promoted to CEO in 2005.

The Sacramento Area Regional Technology Alliance (SARTA) is a tech-focused 501(c) (3) corporation that supports entrepreneurial programs, companies and technology investment throughout Butte, El Dorado, Nevada, Placer, Sacramento, Solano, Sutter, Yolo and Yuba counties.

SARTA’s mission is to accelerate the growth and development of technology companies and the technology sector in the Sacramento region. Through its partners, SARTA connects and provides resources for the region’s high-tech entrepreneurs, investors, business, non-profit, economic development and community leaders, supporting its goal to attract $1 billion in investment capital to the region. SARTA also provides high-tech entrepreneurs, executives, and other business and community leaders with connectivity and resources for growth, networking, and educational opportunities.

SARTA is directed by a 45-person board of directors composed of regional leaders of academic institutions, investment groups, business associations and technology corporations that seek to foster technology innovation and growth in the Northern California region.

The search for a new CEO is being conducted by Kaganovich and the SARTA Board of Directors. Post transition, Kaganovich will remain actively involved as a SARTA board member. The job description will be available by emailing info@sarta.org.

Gillian Parrillo
The Sacramento Executive

The Final Four

A few days ago, Pierre was making his selection for the NCAA tournament. I'm not quite sure why he suddenly suggested that I also make a selection. So I did. I picked based on exact and precise selection criteria - things like, "Wow, my kids graduated from U of Arizona." And as one of my ''upset' picks would defeat 'the favorite', Pierre would be very complimentary as if I knew what I had been doing. I didn't and I don't! But it's OK if he thinks I did and I do.

And now it is Sunday and I have 10 of the final 16 and all of my final four are still in and it's almost fun.

Gillian Parrillo
The Sacramento Executive

Some Things Just Don't Make Any Logical Sense

Pierre and I were at the airport last night waiting for a friend to arrive. We got there early and stood watching the TSA people at work. One by one travelers stripped off their shoes, belts, jackets, watches. Bags were opened and searched. People stood spreadeagled while they were wanded. Small bottles of water, larger bottles of shampoo and, in one case, a jar of barbeque sauce are removed from various travelers and thrown into a nearby trash can. Just another day at the security gate. And then Pierre said, "Something makes no sense here." I resisted responding that none of it makes any sense! But he continued, "If all that liquid is potentially hazardous, why is it getting thrown into a trash can right here?" Good point, Pierre. I agree - none of it makes any sense.

Gillian Parrillo
The Sacramento Executive

March 17, 2007

Everyone Should Be Like Ignatius LaCombe

On a very personal note, Ignatius LaCombe may you rest in peace.

Aunt Dorothy - you and Uncle Ig have always been great role models. My heart goes out to you and your family.

Ignatius LaCombe - class of 1942, Cornell University, father of seven, and husband of six decades.

Pierre Cutler

Raymond D. Nasher, Father of Citizenship

In memory of

Raymond D. Nasher

1921 - 2007

Father of Citizenship

Thank you for your generosity and gifts to our community.

You left a legacy and will not be forgotten.

Pierre Cutler
The Sacramento Executive

Microcredit Enterprises Signs Deal With Tokyo Star Bank

A press release from MicroCredit Enterprises:

Davis, Calif. – March 15, 2007 - MicroCredit Enterprises, a California based not-for-profit venture that provides philanthropic guarantor-backed microloans to aid third-world poor, announced today a US$4.8 million revolving credit facility has been established with the Tokyo Star Bank, a leading Japanese financial institution. The financing will assist MicroCredit Enterprises in helping the estimated 1.1 billion desperately poor people who survive on less than US$1 a day.

Tokyo Star Bank’s International Business Team was instrumental in the execution of the transaction, underscoring the Bank’s commitment to corporate social responsibility on a global scale. The revolving credit facility allows MicroCredit Enterprises to on-lend money to the poor, mostly women, in developing countries, through microloans. The impoverished loan recipients generally have no credit history, no collateral and no formal education.

“We’re extremely excited to be partnering with the Tokyo Star Bank, a company that shares our desire and dedication to reversing the cycle of poverty in economically distressed countries,” said Jonathan Lewis, Founder & CEO, MicroCredit Enterprises. “Microfinancing has been widely recognized as an effective tool for building financial security around the globe by utilizing the means of the marketplace to provide self-help opportunities to millions of impoverished women and their families.”

MicroCredit Enterprises is an innovative, anti-poverty venture which leverages private capital to deliver tiny business loans to destitute people. To date, the venture has secured $20 million in guarantees for loans to aid the desperately poor in developing countries. MicroCredit Enterprises uses the collateral assets of individuals and institutions to borrow debt capital that is channeled through overseas, locally-run, non-governmental microfinance organizations.

MicroCredit Enterprises’ model includes the necessary aspects of sustainability, ensuring the loans reach entrepreneurs who will build businesses which quickly affect positive development in their communities. The venture is actively seeking new guarantors to back its microfinance program. Each new guarantor’s support means the creation of up to 5,000 new, female-owned small businesses overseas. Worldwide, the average loan is $100, and poor women borrowers have an astonishing 97 percent repayment rate.

About MicroCredit Enterprises

Based in Davis, California, MicroCredit Enterprises is an innovative, not-for-profit, anti-poverty venture which leverages private capital to make tiny business loans to impoverished people, mostly women, in developing countries. MicroCredit Enterprises uses the collateral assets and personal guarantees of individuals and institutions to borrow debt capital in the United States that is channeled through overseas, locally-run, non-governmental microfinance organizations. The impoverished loan recipients generally have no credit history, no collateral and no formal education, but with microloans, they create and build home-based businesses. MicroCredit Enterprises’ economic development objective is to reverse the cycle of poverty in economically distressed countries using the tools of the marketplace to provide self-help opportunities to millions of impoverished women and their families. On the Net: http://www.mcenterprises.org.

About Tokyo Star Bank, Limited

Tokyo Star Bank, with its brand as the “friendly, relevant and comfortable” alternative to traditional banking, is an innovative, growth-oriented bank. The company’s mission of “Financial Freedom” seeks to free their retail customers and small and medium-sized enterprises from their worries in managing finances through close collaboration with its financial product specialists. The bank provides their customers with ongoing consultation, continuing education and other after-sales support, and delivers tailored financial solutions through increasing reach of its branch network by opening financial lounges in optimal locations and in the select major cities throughout Japan. Tokyo Star Bank has the stated capital of JPY 21 billion, 35 branches as of March 15, 2007. On the Net: http://www.tokyostarbank.co.jp.

Pierre Cutler
Sacramento Executive

March 16, 2007

A Great Fundraising Idea for Restaurants

A restaurant in a Dallas suburb has found a way to help charities while helping itself. Spurred on by a customer who wanted to raise money for a favorite charity, they turned 15% of their food sales to the customer's charity one Tuesday night. The charity actively promoted the event, the restaurant gained additional customers that night (and maybe repeat customers in the future) and the charity got about $1000. Now, every Tuesday night is charity night at the restaurant.

It's a win for the restaurant and a win for the charity. Sounds like a great idea for Sacramento's bustling restaurant scene.

Gillian Parrillo
The Sacramento Executive

March 15, 2007

Our Son, The Millionaire

Our son Nathan is living the dream of every parent. Good kid. No trouble with the police. College graduate with two majors in less than four years. Great job with a leading Wall Street firm. Debt free. And he's just 22 years old - well on his way to becoming fabulously wealthy. In fact, he is on track to be a multi-millionaire with just a $20,000 investment. How is he doing it?

Simple. Time, discipline, and a 401K tax-deferred plan. Now wait a minute. Surely this is too good to be true. Au contraire!

Nathan is investing $4,000 his first year in his company's 401K plan. Not including the company match, at 12% annual return, the first year investment will grow to $585,670 in 45 years. What a terrible mistake he's avoiding by doing what most people don't do - invest at the age of 22.

If Nathan invests $4,000 five years in a row, beginning at the age of 22, his investment (with a 12% return) will grow to $2,364,554. Imagine - the cost of not investing $20,000 results in a loss of $2.4 million. Amazing! If Nathan keeps up the $4,000 investment for 45 years, his portfolio will be worth $5,432,920.

Presto! A multi-millionaire! That's our boy. We are very proud of Nathan's actions. We've hammered this message home to our kids for several years.

The time value of money. Do your kids know about this and are they doing something about it?

The message has not yet sunk in with Nathan's twin sister. Maybe she will get it next year. But this year she lost $585,670. Ugh!

Pierre Cutler
The Sacramento Executive

Big Sticks Are Not Enough - At-Youth Risk Sacramento

Is Sacramento finally getting the message that simply adding more police and locking up more at-risk youth is not solving the crisis that is occurring?

The Sacramento City Council has approved the position of a youth czar. In Dallas, there is a non-profit run by a guy who has negotiated a truce between the city gangs. His actions are somewhat unorthodox, he is a challenge for the local business community to 'work' with using orthodox means, but he is just what was needed - a strong leader who is respected and revered by the local at-risk youth. Let's hope he has a twin in Sacramento.

Kudos to City Councilwoman Lauren Hammond, who spurred the council to agree to make the creation of after-school programs a top priority. Based on several months of talking directly to youth, the priorities will be:

. Create access to safe places.

• Create jobs and internships.

• Develop youth leadership skills.

• Support local schools.

• Develop strategic initiatives.

Another Sacramento Councilwoman, Bonnie Parnell, said, "The kids said there aren't enough jobs and aren't enough activities to get involved in."

In the meantime, Sacramento's Hiram Johnson High School, populated with students from poor families, many of them new immigrants, had a college application percentage way below the norm. It wasn't that the kids weren't smart enough to go to college, they just didn't know how to go about