A Great Fundraising Idea for Restaurants
A restaurant in a Dallas suburb has found a way to help charities while helping itself. Spurred on by a customer who wanted to raise money for a favorite charity, they turned 15% of their food sales to the customer's charity one Tuesday night. The charity actively promoted the event, the restaurant gained additional customers that night (and maybe repeat customers in the future) and the charity got about $1000. Now, every Tuesday night is charity night at the restaurant.
It's a win for the restaurant and a win for the charity. Sounds like a great idea for Sacramento's bustling restaurant scene.
Gillian Parrillo
The Sacramento Executive
Comments
Most restaurants do something similar. You drop your receipt in a basket at the front or write the charity's name on the top of it and they give a percentage of the food order to the charity. The local Chevys gives 25% to the neighborhood Cub Scout pack.
I like the idea of a specified night, however. Everyone who eats there that night helps the charity, even if they don't mark their receipt.
Posted by: Adam Kalsey | March 17, 2007 7:18 AM