Wednesday, April 18, 2007
Basic Principles All Tech CEOs Must Know
9:00am-12:00pm
Instructor: Jeff Burkholder, President/CEO
NMV Productions
Location: McClellan Technology Incubator

Course Description:
Targeted marketing is key for young companies. This workshop, taught by Jeff Burkholder, will provide key lessons, anecdotes, case studies and basic "how-to" knowledge of successful marketing.

The 3-hour course will give CEOs a broad overview of branding, marketing and PR principles, and directly relate them to launching and building their companies.

The workshop will cover:
• Branding basics: What branding IS and what it is NOT
• Why branding matters
• The importance of, and how to develop, your messaging and positioning.
• The power of PR and why it's a must
• Channel marketing

Attendees are sure to walk away with a stronger understanding of marketing overall and a clearer idea of how it can play a big part in their company’s success!

Future Workshops:
May 16: Protecting Your IP
June 20: Lessons Learned - Common Tax & Accounting Mistakes
July 18: Writing a Business Plan to Get Funding

Register Here The price is right $75 (and discounts for SARTA or MTI affiliations).

Gillian Parrillo
The Sacramento Executive