When the new students at the Sacramento Entrepreneurship Academy begin the year they are required to form a team and come up with several new business ideas from which they will chose one. This is one of the hardest tasks that the students have to accomplish. They look for something huge that will change the world for good, they dismiss simple ideas as not being important enough. But often, the simplest idea is a great new business idea. Today I was in the Albuquerque Airport and I saw one of those ideas in action. A slap to the side of the head idea. A device that allows travelers to charge their multiple electronic pieces of equipment – an Ipod, a cell phone, a computer. It costs $3 for a 30 minute charge and it has all the different plugs of the most used electronic gear. It’s called a chargecarte and you can view it on Smartecarte’s website. Yes, that's the company that makes the rental luggage carts. I guess they needed a way to broaden their business.

Gillian Parrillo
The Sacramento Executive