Dear Maloof Brothers:

Please stop selling us. When we didn't renew our King's season tickets we meant it. When you invited us to the season ticket holders meeting, we sent our representative to give you a good hearing, but the argument just wasn't persuasive. Fact was that we couldn't give our tickets away anymore compared to when we would have to carefully juggle who got what so as not to lose good friendships. Our decision was made, no renewal.

And then the barrage begins. Piece after piece arrives. A mailing piece about how much the Maloof Foundation has done for the community. That's great, but we still aren't renewing. A couple more letters. A certified letter notifying us that if we don't renew, our tickets would be given to the 'sizeable' waiting list. Great, and hope it's still sizeable. And then the last piece we received yesterday. Whoever came up with this one, needs to be fired. A plain box with no sender info nor return address (that was weird to start with - were the Maloofs worried we wouldn't open any more correspondence from the Kings?), and inside a plaque which had a piece of the Arco Arena Court affixed to it. It gave me the creeps. Are the Maloofs dismantling Arco Arena before a new arena is built? I have heard about giving away the kitchen sink, but the floor of your basketball arena..that's bizarre and seems pretty desperate.

Dear Maloof Brothers: We had some great years with you. And we made an investment right along with you. And sorry it didn't work out because it was a lot of fun for a while. But the product you are offering at premium prices doesn't work for us anymore. And we really, really, really don't want to renew our season tickets. And please, no more mailings. We have our own basketball problems to do deal with now - the Mavs.

Dear Mark Cuban: Check with the Maloofs on what not to do and please don't send us part of the American Airlines basketball court!

Gillian Parrillo
The Sacramento Executive