The Center for American Progress and Free Press have issued a wide-ranging study on Political Talk Radio.

Key findings:

Our analysis in the spring of 2007 of the 257 news/talk stations owned by the top five commercial station owners reveals that 91 percent of the total weekday talk radio programming is conservative, and 9 percent is progressive.

Each weekday, 2,570 hours and 15 minutes of conservative talk are broadcast on these stations compared to 254 hours of progressive talk—10 times as much conservative
talk as progressive talk.

A separate analysis of all of the news/talk stations in the top 10 radio markets reveals that 76 percent of the programming in these markets is conservative and 24 percent is progressive, although programming is more balanced in markets such as New York and Chicago. This dynamic is repeated over and over again.

The report concludes that:

The gap between conservative and progressive talk radio is the result of multiple structural problems in the U.S. regulatory system, particularly the complete breakdown of the public trustee concept of broadcast, the elimination of clear public interest requirements for broadcasting, and the relaxation of ownership rules including the requirement of local participation in management.

Ownership diversity is perhaps the single most important variable contributing to the structural imbalance based on the data. Quantitative analysis conducted by Free Press of all 10,506 licensed commercial radio stations reveals that stations owned by women, minorities, or local owners are statistically less likely to air conservative hosts or shows.

In contrast, stations controlled by group owners—those with stations in multiple markets or more than three stations in a single market—were statistically more likely to air conservative talk. Furthermore, markets that aired both conservative and progressive programming were statistically less concentrated than the markets that aired only one type of programming and were more likely to be the markets that had female- and minority-owned stations.

The disparities between conservative and progressive programming reflect the absence of localism in American radio markets. This shortfall results from the consolidation of ownership in radio stations and the corresponding dominance of syndicated programming operating in economies of scale that do not match the local needs of all communities.

This analysis suggests that any effort to encourage more responsive and balanced radio programming will first require steps to increase localism and diversify radio station ownership to better meet local and community needs. We suggest three ways to accomplish this:

Restore local and national caps on the ownership of commercial radio stations.

Ensure greater local accountability over radio licensing.

Require commercial owners who fail to abide by enforceable public interest
obligations to pay a fee to support public broadcasting.

In Sacramento, for a time, we had two progressive talk radio channels, but then the plug got pulled on one, the station was changed to ESPN news, and we were back to one to compete with the many more right wing stations. In Dallas, there is not one progressive talk radio channel. Same in all of Ohio. Long ago, I purchased XM, so I wouldn't have to be at the mercy of the whims and vagaries of the local markets. And I suspect I am not the only one to have done so.

I end with a comment from a post on this subject from The Huffington Post which seems to be one of the most civil I have seen on this overheated dialog:

Luckily, Congressman Lee Terry (R-NE) and Congressman Mike Doyle (D-PA) just joined Senators Maria Cantwell (D-WA), John McCain (R-AZ) and Patrick Leahy (D-VT) in cosponsoring the Local Community Radio Act of 2007 -- HR 2802, and S 1675. This bill would bring LPFM to almost every major American city, and to hundreds, if not thousands, of other communties.

I want to turn around in 20 years and see vital debate on the airwaves, telling local, regional, and national stories with passion. As Anthony Riddle of the Alliance for Community Media said at this year's National Conference for Media Reform (and I paraphrase) -- if we train a generation of youth to understand that the airwaves belong to them -- and we hand them a microphone so they can learn to effect change in their communities -- they will expect the next generation of communications infrastructure to be theirs, and in the service of diverse local needs, first and foremost. They will not understand why it should be any other way.

You can call your Congressmembers, and ask them to cosponsor the Local Community Radio Act, by getting started at prometheusradio.org or at Free Press' great site. Or sign your name to expandlpfm.org.

Gillian Parrillo
The Sacramento Executive