In my post on August 5, More On the 4-Hour Workweek, I noted that my favorite magazine is Business 2.0.

Sadly, I read today in the Wall Street Journal (WSJ) that parent company Time, Inc. is pulling the plug on the magazine. Next month will be the last issue.

I am bummed. There is nothing like it in the magazine business. I kept up with the hot tech market by religiously reading Business 2.0. Ironically, the current issue featured the cover article on "The Next Disrupters".

Well, the trend for online advertising dollars appears to have disrupted Business 2.0. According to the WSJ, the magazine suffered a 34% decline in advertising revenue the first six month of this year.

Ouch!

Good-bye Business 2.0.

I wonder what will happen to my pre-paid subscription fee?

Pierre Cutler
The Sacramento Executive