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November 29, 2007

International Day of Climate Action - December 8th

Good grief, Pete Seeger is 88 years old and he cares about the environment. Shouldn't we?

Watch for an event to attend in Sacramento.

Gillian Parrillo
Sacramento Executive

November 28, 2007

iPod Holiday Style

It's Christmas morning, you are all ready to celebrate the season. The fire is crackling, the turkey is roasting, and the carols are ready to be played on your iPod. But when you go to turn on your iPod, you realize it's not charged and you forgot to bring your charger along. No problem!

Gillian Parrillo
The Sacramento Executive

November 27, 2007

Au Contraire!

Just because 99 out of 100 people think an idea ia a good idea, doesn’t make it a good idea. For example:

  1. Often, the best time to buy stock is when everyone else is selling. This also applies to housing.
  2. The drumbeat for war sometimes beats so loud, reasonable voices are silenced.
  3. Spare the rod, spoil the child should really be invest in the child now, save lots of money on the rod later.
  4. The biggest fish is often caught where no one else is fishing.
  5. Instead of following the conventional wisdom of diversification, put all your eggs in one basket and mind that basket very well.
  6. Americans love to spend their bonuses. Saving it is better.
  7. Americans love to have too much tax taken out of their paycheck so they can get a refund at the end of the year. Perhaps they should keep the excess, invest it all year, and pay the balance when due.
  8. Why plan to retire? Wouldn’t it be great to have a job you love until the day you die?
  9. Big teams are not as effective at solving problems as small teams.
  10. Most people vacation in popular spots during popular months. Suggest vacationing during the offseason – the lack of crowds is exhilarating.
  11. Most people get their news from the same source(s) every day. Try something new for a change, preferably with an international flair.
  12. Most people vote for the candidate they would most like to have a beer or a prom date with - why not research where the candidates stand on the issues that are important to you?
Pierre Cutler and Gillian Parrillo

The Sacramento Executives

November 19, 2007

In Memory Of Varick F. Cutler

varick.jpg


For my brother Varick F. Cutler, who passed away this week. May peace be with you.

Love,

Pierre

November 17, 2007

The High Cost Of Fattening Up America

Obesity is costing America an enormous amount, according to Rebecca Ruiz, writer at Forbes.com:

"Obesity's associated costs add $93 billion to the nation's medical bill annually. Each year, 112,000 people die from obesity-related causes, and the condition is responsible for an increased risk of chronic diseases like Type 2 diabetes, cancer and heart disease."
And according to the U.S. Center for Disease Control, 32% of Americans are obese, and the figures are growing (pardon the horrible pun!).

Ms. Ruiz identifies the top 20 fattest cities in America. Is your city on the list?

Click here for the full story.

Pierre Cutler
The Sacramento Executive

10 Things I Would Change If I Ran The Company

10 Things I Would Change If I Ran The Company:

  1. All employees will work for profits, not wages. This change will impact the top and bottom lines. Employees will naturally look to become more effective in their daily efforts if they know it will impact their wealth.Gillian thinks this should only go down to a certain level in the organization, otherwise the supply clerk won't give the sales rep a pencil in order to save cost.
  2. All employees will have a part of their compensation at risk, based on their individual contribution to corporate objectives. Employees respond when held accountable. And they want to contribute. Paying for contribution provides focus.
  3. Search high and low, far and wide to find the best person for each open slot. It's all about the team and bringing on board the best people. Every time a bad hiring decision is made the corporate gene pool is weakened.
  4. The company will create four new Vice President positions - VP of Innovation, VP of Employee Development, VP of Customer Value, and VP of Ethics. The leadership positions will emphasize our new company core values - innovate, develop great employees, deliver customer value, and maintain the highest ethics.
  5. Require all employees work out in the on-site fitness center one hour every work day as a part of their regular work hours. And Gillian adds make sure only healthy snacks and drinks are available on the campus. Just look at ourselves - Americans are getting fatter. Fitness and health need to be a top priority in driving the bottom line.
  6. Mandate all employees take time out of their work schedule to engage in community service. Community and personal growth are an unbeatable combination.
  7. Allow employees to work anywhere and at any time. Why create false barriers by making employees work in a specific building from 9 to 5? Buildings add cost. Buildings reduce the potential recruiting pool. If the company building is located in Sacramento, will the awesome engineer candidate living in Boston want to move? Couldn't she work from Boston?
  8. Forbid PDAs, phones and computers in meetings. These items are disrupters and distractors to meetings. And imagine no more Power Point presentations! Workers would have to really know their stuff to run an effective meeting without charts.
  9. Allow failure to occur without fear of retribution. Failing is a learning tool and builds stronger and more effective employees. If employees don't fail, then they are not stretching. Stretching takes the company to new heights. But failing twice at the same thing is another story.
  10. Restructure the board of directors so that half of the directors are female. It is proven that having three or more women on the board increases company results.

And if I could add one more, I would limit email to just one day a week. email is disruptive and usually just a CYA activity. (Pierre speaking here - OMG, Gillian would never allow this as she lives and dies with her email).

Gillian Parrillo and Pierre Cutler
The Sacramento Executives

November 15, 2007

Should I Ask A Potential Investor To Sign An NDA?

No, no and no. Here's a good reason why from Guy Kawasaki:

“Before you even start addressing the hard stuff, never ask a venture capitalist to sign a non-disclosure agreement (NDA). They never do. This is because at any given moment, they are looking at three or four similar deals. They're not about to create legal issues because they sign a NDA and then fund another, similar company--thereby making the paranoid entrepreneur believe the venture capitalist stole his idea. If you even ask them to sign one, you might as well tattoo "I'm clueless!" on your forehead.”

This is an excerpt from his Venture Capitalist Wish list outlining the top ten ways to attract the interest of venture capitalists. Definitely worth a read.

(Thanks, as always, to Funding Universe for the input)

Gillian Parrillo
The Sacramento Executive

November 14, 2007

Ten Dirty Little Secrets You Should Know About Working In IT

If you are preparing for a career in IT or are new to IT, many of the "dirty little secrets" listed below may surprise you because we don't usually talk about them out loud. If you are an IT veteran, you've probably encountered most of these issues and have a few of your own to add - and please, by all means, take a moment to add them to the discussion. Most of these secrets are aimed at network administrators, IT managers, and desktop support professionals. This list is not aimed at developers and programmers - they have their own set of additional dirty little secrets - but some of these will apply to them as well.

10.) The pay in IT is good compared to many other professions, but since they pay you well, they often think they own you Although the pay for IT professionals is not as great as it was before the dot-com flameout and the IT backlash in 2001-2002, IT workers still make very good money compared to many other professions (at least the ones that require only an associate's or bachelor's degree). And there is every reason to believe that IT pros will continue to be in demand in the coming decades, as technology continues to play a growing role in business and society. However, because IT professionals can be so expensive, some companies treat IT pros like they own them. If you have to answer a tech call at 9:00 PM because someone is working late, you hear, "That's just part of the job." If you need to work six hours on a Saturday to deploy a software update to avoid downtime during business hours, you get, "There's no comp time for that since you're on salary. That's why we pay you the big bucks!"

9.) It will be your fault when users make silly errors. Some users will angrily snap at you when they are frustrated. They will yell, "What's wrong with this thing?" or "This computer is NOT working!" or (my personal favorite), "What did you do to the computers?" In fact, the problem is that they accidentally deleted the Internet Explorer icon from the desktop, or unplugged the mouse from the back of the computer with their foot, or spilled their coffee on the keyboard.

8.) You will go from goat to hero and back again multiple times within any given day. When you miraculously fix something that had been keeping multiple employees from being able to work for the past 10 minutes - and they don't realize how simple the fix really was - you will become the hero of the moment and everyone's favorite employee. But they will conveniently forget about your hero anointment a few hours later when they have trouble printing because of a network slowdown - you will be enemy No. 1 at that moment. But if you show users a handy little Microsoft Outlook trick before the end of the day, you'll soon return to hero status.

7.) Certifications won't always help you become a better technologist, but they can help you land a better job or a pay raise. Headhunters and human resources departments love IT certifications. They make it easy to match up job candidates with job openings. They also make it easy for HR to screen candidates. You'll hear a lot of veteran IT pros whine about techies who were hired based on certifications but who don't have the experience to effectively do the job. They are often right. That has happened in plenty of places. But the fact is that certifications open up your career options. They show that you are organized and ambitious and have a desire to educate yourself and expand your skills. If you are an experienced IT pro and have certifications to match your experience, you will find yourself to be extremely marketable. Tech certifications are simply a way to prove your baseline knowledge and to market yourself as a professional. However, most of them are not a good indicator of how good you will be at the job.

6.) Your nontechnical co-workers will use you as personal tech support for their home PCs. Your co-workers (in addition to your friends, family, and neighbors) will view you as their personal tech support department for their home PCs and home networks. They will e-mail you, call you, and/or stop by your office to talk about how to deal with the virus that took over their home PC or the wireless router that stopped working after the last power outage and to ask you how to put their photos and videos on the Web so their grandparents in Iowa can view them. Some of them might even ask you if they can bring their home PC to the office for you to fix it. The polite ones will offer to pay you, but some of them will just hope or expect you can help them for free. Helping these folks can be very rewarding, but you have to be careful about where to draw the line and know when to decline. For help, take a look at TechRepublic's free download "Ten ways to decline a request for free tech support."

5.) Vendors and consultants will take all the credit when things work well and will blame you when things go wrong. Working with IT consultants is an important part of the job and can be one of the more challenging things to manage. Consultants bring niche expertise to help you deploy specialized systems, and when everything works right, it's a great partnership. But you have to be careful. When things go wrong, some consultants will try to push the blame off on you by arguing that their solution works great everywhere else so it must be a problem with the local IT infrastructure. Conversely, when a project is wildly successful, there are consultants who will try to take all of the credit and ignore the substantial work you did to customize and implement the solution for your company.

4.) You'll spend far more time babysitting old technologies than implementing new ones. One of the most attractive things about working in IT is the idea that we'll get to play with the latest cutting edge technologies. However, that's not usually the case in most IT jobs. The truth is that IT professionals typically spend far more time maintaining, babysitting, and nursing established technologies than implementing new ones. Even IT consultants, who work with more of the latest and greatest technologies, still tend to work primarily with established, proven solutions rather than the real cutting edge stuff.

3.) Veteran IT professionals are often the biggest roadblock to implementing new technologies. A lot of companies could implement more cutting edge stuff than they do. There are plenty of times when upgrading or replacing software or infrastructure can potentially save money and/or increase productivity and profitability. However, it's often the case that one of the largest roadblocks to migrating to new technologies is not budget constraints or management objections; it's the veteran techies in the IT department. Once they have something up and running, they are reluctant to change it. This can be a good thing because their jobs depend on keeping the infrastructure stable, but they also use that as an excuse to not spend the time to learn new things or stretch themselves in new directions. They get lazy, complacent, and self-satisfied.

2.) Some IT professionals deploy technologies that do more to consolidate their own power than to help the business. Another subtle but blameworthy thing that some IT professionals do is select and implement technologies based on how well those technologies make the business dependent on the IT pros to run them, rather than which ones are truly best for the business itself. For example, IT pros might select a solution that requires specialized skills to maintain instead of a more turnkey solution. Or an IT manager might have more of a Linux/UNIX background and so chooses a Linux-based solution over a Windows solution, even though the Windows solution is a better business decision (or, vice versa, a Windows admin might bypass a Linux-based appliance, for example). There are often excuses and justifications given for this type of behavior, but most of them are disingenuous.

1.) IT pros frequently use jargon to confuse nontechnical business managers and hide the fact that they screwed up. All IT pros - even the very best - screw things up once in a while. This is a profession where a lot is at stake and the systems that are being managed are complex and often difficult to integrate. However, not all IT pros are good at admitting when they make a mistake. Many of them take advantage of the fact that business managers (and even some high-level technical managers) don't have a good understanding of technology, and so the techies will use jargon to confuse them (and cover up the truth) when explaining why a problem or an outage occurred. For example, to tell a business manager why a financial application went down for three hours, the techie might say, "We had a blue screen of death on the SQL Server that runs that app. Damn Microsoft!" What the techie would fail to mention was that the BSOD was caused by a driver update he applied to the server without first testing it on a staging machine.

Courtesy of TechRepublic. This is part of Jason Hiner's regular [Tech Sanity Check] series.

Gillian Parrillo
The Sacramento Executive

November 13, 2007

Sacramento's Darkened Ziggurat - Guest Blog

ziggurat.jpgThe Ziggurat building in West Sacramento looks like a step pyramid, like the ones you might see in ancient Egypt or Mesopotamia. But this modern pyramid has eleven steps, corresponding to its eleven stories, a bit more than the step pyramids of Egypt or the ziggurats of Mesopotamia. The Ziggurat building is currently owned by California’s State Dept. of General Services, or DGS.

In the old days, this beautiful building was lit at night by warm floodlights that made the sides of the square building glow like a white canvas tent that has illuminations burning inside.

Those lights took a gem of a building and turned it into an ethereal and enchanting jewel, and every night its reflection shone in the Sacramento River, and could be seen in the reflective sides of the multi-story downtown buildings on the eastern shore.

Today the Ziggurat building looms in the dark like a gloomy phantom, because we must not emit CO2. And how much CO2 are we talking about? If we assume CO2 emitted equates to energy expended, then we know we have to figure out how much electricity these lights require, and install a sustainable (and non-CO2!) power supply.

According to sources, the electric bill to light the Ziggurat at night is about $300 per month, and that really isn’t a lot of electricity - if we assume they paid $.10 per kilowatt-hour, we’re talking 3,000 kilowatt-hours, or 100 kilowatt-hours per night. Just park and hook up two fully charged Tesla Roadsters, and you’d have just enough.

With at least eight good hours of sun at 12 watts per square foot output, you would need 15,000 square feet of photovoltaic array to store 100 kilowatt-hours each day. Even in winter, a good 15,000 square foot, 12.5 kilowatt (output in full sun) PV array could easily produce enough electricity each day to power the lights on the Ziggurat each night. At $10 per watt (installed), this solar power system will cost $125,000.

Ah, but you might say - what about the storage of that electricity? Well let ’s assume we use batteries to store all this electricity, and let’s assume these batteries don’t cost more per kWh than, say the batteries in the Tesla Roadster. Since the Tesla Roadster has about 50 kWh of battery storage onboard, if we assume 50% of the $100K cost for a Tesla Roadster is for the battery pack, then battery storage costs $1,000 per kilowatt. That is probably on the high side for what we need at the Ziggurat building - but let’s just say the storage system will cost $100,000. It will probably cost a lot less than that.

So what sort of bang can we get for this 100 kWh we’re ready to throw into the night sky in the form of glorious, frivolous illumination? If you figure the Ziggurat building is 400 feet long and 300 feet wide, with eleven “steps” with 20 feet between each step, then the total sum of all eleven progressively smaller floor circumferences is 28,600 linear feet. If you put one 8 watt LED bulb every 28 feet, then you will have exactly one thousand inspiring points of light to envelop the Ziggurat. At a mind-blowing $30 apiece, you still only add another $30,000 to purchase the bulbs for a system that, clearly, can be built for under $250,000.

Is this just a boondoggle to please the aesthetically minded among us? Well anything that does nothing but make the world more beautiful is a boondoggle, if you put it that way. But what is the return on investment for this installation? If you figure you’re saving $3,600 per year in electric costs at the night rate of $.10 per kWh, you’ve only got half the picture.
During the summer when there are more hours of sun, the system will generate surplus energy to help power the buiding during the day, which at peak rates of $.25 per kWh, will earn another $2,300. Using conservative assumptions, the system will return 2.3% per year before any subsidies or credits.

What’s stopping this simple adapatation so Sacramentans can admire and be inspired by a beautiful building again? Can’t we let these lights shine in the darkness, reminding us that we live in a spectacular city? Turn on the lights! As long as we don’t allow our obsession with CO2 emissions to cause us to overlook (or even enable) the destruction of our forests and fisheries, the earth will abide.

As for the costs - please know that if you deferred the retirement benefits of just one average public sector worker within this building for five years, you would have more than enough money to pay for this upgrade to a sustainable system. And know that funds from CO2 offset credits and CO2 taxes will not be paying for this photovoltaic system, they will mainly be paying to keep afloat otherwise completely unsustainable public sector retirement benefits. So as private sector taxpayers sign up for reverse mortgages to supplement their social security, while paying more for their “footprints,” they might please understand which way the financial river flows, and why.


Ed "Redwood" Ring is the Editor of www.EcoWorld.com, reporting on clean technology and the status of species and ecosystems.

November 12, 2007

Ex Intel Exec To Head Marquiss Wind Power

Marquiss Wind Power, based in Folsom, Calif., an innovator in wind turbine technology, has announced that Paul Misso is the company's new president and CEO.

Misso was formerly director of information technology at Intel, where he managed the company's global network of application development, support and business analysts. He was recruited for his position by Velocity Venture Capital, a fund specializing in early-stage investments in the greater Sacramento region. Velocity Venture Capital led the company's initial round of funding.

"This is an exciting time in the development of clean energy sources," says Misso. "Marquiss has outstanding products that put the power of wind to work to reduce our dependence on fossil fuels. Our products provide a cost-effective way for all businesses to reduce their power costs and take a step to help our environment."

Courtesy of Alternative Energy Retailer

I and a couple of others met with the guy who developed the initial technology a few years ago and frankly it seemed like way too big a job to turn into a real company. So I give lots of credit to Jack Crawford at Velocity for making it happen. I know it couldn't have been easy.

Gillian Parrillo
The Sacramento Executive

November 10, 2007

California Lecture Series Awaits

Check out the wonderful authors coming to Sacramento under the auspices of the California Lecture Series. Tickets are still available. The opportunity is waiting for your enjoyment. Don't miss out.

Gillian Parrillo
The Sacramento Executive

Will Being Green Friendly Help California Attract Companies?

Yesterday, in Bob Shallit's column in the Sacramento Bee, he wrote about a New-York based electronics-recycling company, Plastinum Polymer Technologies Corp., that is considering moving its headquarters to Roseville.

Shallit writes:

Plastinum, which opened its first plant in Holland three years ago, boasts of an advanced, environmentally friendly system that separates the various kinds of plastics in old computers and other "e-waste".

Much of that plastic now goes into landfills, (Plastinum spokesman Paul) Hayes says. "But we basically put it into a blender, and we get out reusable plastics and polymers," he says..".....The company's first U.S. plant will cost $5 million to open and employ about 40 people, Hayes says.

Could this be just what California is looking for? Now we have shown we are on the leading edge of the cleantech movement, maybe companies will move to the state because we are cleantech company friendly instead of moving away because we are business hostile. Make some new regs quickly, Arnold!

Gillian Parrillo
The Sacramento Executive


November 9, 2007

LLC vs Corporation for a Startup

From Ask the VC

Q: We have an interested Angel for an investment in our startup LLC. We have a strong lawyer for support. We’d like to submit a draft Term Sheet to, as you say in your blog, “control the paper”. Everything I find online about Angel Term Sheets contemplates shares, which presumes a corporation (vs. an LLC). We expect to give secondary (non-voting) membership as well as putting the investor on an Advisory Board. Can you point to resources that are more appropriate to an LLC structure?
A: (Brad) Your lawyer should be able to quickly crank this out. There’s nothing special about it – just slightly different language given the notion of “members” vs. “shareholders” and the difference in how members rights are allocated / delineated. I don’t know of any generic forms online, but if your lawyer doesn’t have this in a boilerplate form, I’d recommend you revisit the notion that you have “a strong lawyer for support.”
COMMENTS (2)
As an additional resource, you may want to check out the following book. "Term Sheets & Valuations - A Line by Line Look at the Intricacies of Venture Capital Term Sheets & Valuations (Bigwig Briefs) (Paperback)". Term Sheets & Valuations - A Line by Line Look at the Intricacies of Venture Capital Term Sheets & Valuations (Bigwig Briefs)
As Brad indicates, there is probably nothing in there that your lawyer does not already know, but there are a lot of variations on the term sheet theme that may give you some new ideas.

The one additional issue to consider is where your LLC is formed. LLCs are still a bit of an evolving creature and the statutory default provisions are much more limited. Therefore, your LLC operating agreement has to cover a lot more in terms of mechanics and minority protections that would have otherwise been necessary with a corp. This is more of an issue for the party that will be in the minority post deal, which I assume is your investor, but something to keep in mind as discussions continue.

Dimitry Herman , November 8, 2007 5:37 AM
As an angel investor, I'd insist on a C corporation. I'm biased a bit, tho--95% of the companies we fund go on to get institutional capital--which almost always insist on a C corp as well. My advice--think of the future, not just the present.
Also, if a company I was investing in wanted to give me "non-voting" shares, I'd pass on the investment. Remember, it's meant to be a two way street where all parties involved are succesful. At this early stage, it should not be who gets the "best" deal("control the paper", "non-voting", etc).
Knox Massey , November 8, 2007 4:55 PM

Gillian Parrillo
The Sacramento Executive

Developer To Enliven Broadway

Broadway has always held so much potential. But between the demise of the Tower chain, the uncertainty as to the long-term status of Tower Theater, and the fire at Joe Marty's, it is not a street you feel enticed to stroll down.

But now a local family (who also happens to be developers) are hoping that a new project might entice others to upscale Broadway.

The Gianulias family has owned the property that was Tower Books,now the Avid Reader, since the 1940s. When Tower Records went bankrupt, the Gianuliases acquired the property and rented it back to Russ Solomon, the Tower Records' founder. They also own the lot across the street. And they have big plans for a new building that will hold one or two nationally known restaurants.

Let's make sure to support their efforts. It's another wonderful area of Sacramento waiting to come alive.

Gillian Parrillo
The Sacramento Executive

November 8, 2007

The Business of Philanthropy

This week I have spent several hours undertaking site visits for potential investees. But it's not what you think. The investees are local non-profits and I am volunteering on behalf of a local engaged philanthropy organization.

It has been exhilirating to learn that all of the business skills I acquired while working in corporate America are completely transportable to the non-profit world. There are still Boards that need to be effective, there are still financials, there is still money to be raised, there are still issues with staff and, most importantly, there are clients to be delighted!

As I am driving home from one of the visits, I get a call from an old colleague. He tells me that he is quitting his job and going to work for a non-profit. He expresses the same thoughts that I have been having. It sure is good to go to work and feel like you did some good - like saving someone's life, giving them a second chance, making them stand tall.

Gillian Parrillo
The Sacramento Executive

November 6, 2007

California Job Loss Insignificant

Despite all those dire warnings from industry groups, including the California Chamber of Commerce, California is losing relatively few jobs as a result of businesses relocating to other states, with most business moves involving relocations within the state, according to a recent Public Policy Institute of California study. During the past 15 years, California only lost 11,000 jobs due to business relocations of the state's 18 million jobs (0.06%).

When the governor next considers vetoing all bills that the California Chamber of Commerce has designated as 'hostile to business', which he did this year, he might want to consider the real facts and stop listening to BS.

The Public Policy Institute of California report says other factors are much more influential on the state's employment status.

"Business births, deaths, contractions and expansions have a much greater effect on employment," the report said.

"Establishment relocations within the state are much more common than relocations into and out of the state," the report added. "Among intrastate relocations, short-distance moves are more common than long-distance moves."

"This short-distance pattern suggests that businesses are not moving primarily in search of differently skilled or cheaper labor or a more friendly business climate," the report said. "Rather, it is more consistent with businesses looking to be closer to more productive business clusters, a more affordable real estate market, or workers or customers who have themselves moved toward less expensive real estate."

A good example of this was the Sacramento region which gained 15,000 net jobs between 1992 and 2004. Areas that lost jobs: Los Angeles and San Francisco.

The report concludes by stating: "Although some industries and some regions in the state are not growing as fast as others, California's job growth has kept pace with the nation."

Thank goodness for PPIC and organizations like them that deflate all the 'noise' and present the facts.

Gillian Parrillo
The Sacramento Executive


November 5, 2007

Turn Your Business Idea Into $$$s

big%20bang.gifLearn from the best how to turn your business idea into a succinct plan that investors will want to read .

Both speakers are partners of well-respected VC funds in Sacramento and both have real-life experience working in startups and both have spent many, many hours working with entrepreneurs.

This is a definite-attend event.

Date: Wednesday, November 7th Time: 6:30 PM to 8:30 PM Location: AOB IV Room 174 (Graduate School of Management Building), UC Davis Campus http://www.cevs.ucdavis.edu/map/

EVERYONE IS WELCOME! Learn the secrets to building a successful business plan. Discover how to commercialize your next great idea. This workshop will present you with valuable tools for creating a business plan. We are pleased to present Dr. Barbara Grant, Managing Director at American River Ventures and Scott Lenet, Managing Director of DFJ Frontier, as presenters for this year's workshop.

ABOUT THE PRESENTERS...
Dr. Barbara Grant is a Managing Director of American River Ventures, a $100M, early stage venture capital firm headquartered in Sacramento. Prior to joining ARV in 2004, she was CEO of Siros Technologies, a Silicon Valley start-up company developing laser light sources, where she raised funding from top-tier investors. Prior to joining Siros, Barbara was at IBM for 21 years, where she held numerous executive positions , most recently as VP and General Manager in the Data Storage Solutions Business. Grant and her teams have been responsible for the development and introduction of over 50 new products over the course of her career. She was elected to the inaugural group of the Women in Technology Hall of Fame in 1996.

Scott Lenet is a founder and Managing Director of DFJ Frontier, a Draper Fisher Jurvetson affiliate and early stage technology venture capital fund. At Frontier, he leads fund management, fundraising and portfolio management efforts. Mr. Lenet has significant experience in the technology industry as an entrepreneur and as a venture capitalist. He was the founder and CEO of SmartFrog.com, purchased in 1999 by Cybergold (acquired by UAL).

For more information, visit the Big Bang! web site or email the Big Bang! at bigbang@ucdavis.edu.

Gillian Parrillo
The Sacramento Executive

November 4, 2007

Is Your Company Disaster-Ready?

Jon Toigo, a disaster recovery expert at Toigo Partners International, has put together nearly 100 disaster recovery plans. His clients include Office Depot (NYSE: ODP), Microsoft (NASDAQ: MSFT), Cisco Systems (NASDAQ: CSCO), and Hewlett-Packard (NYSE: HPQ) over the past twenty years.

"The bottom line in disaster preparedness is to protect your most irreplaceable assets – your people and your data," said Toigo.

People
Employees will want reassurance and direction. If not, things can fall apart pretty quickly.

As a result, Toigo recommends building solid contact lists. They should include at least five different points of contact -- say, phone numbers, mobile numbers, email, SMS and also information on relatives.

Data
"You may be astonished to learn that nearly 20 percent of small businesses do not back up their data," said Toigo. "With businesses relying on technology now more than ever, it's my job to remind professionals that if you lose your data, you can lose your business."

Thus, he recommends a data back up at least once a week – and there should also be an off-site storage facility.

Fortunately, storage technology is getting much cheaper. For example, Toigo likes small flash drives like Ativa's 8GB system (which can store up to 320,000 pages) and can be put in your pocket when you leave the office.

"The truth is, more than one in four businesses will experience a significant crisis in a given year, and of those businesses that experience a disaster and have no emergency plan, 43 percent never reopen," said Toigo. "But with a plan in place, the overwhelming feeling should be greatly reduced because you'll know you are covered."

Thanks to Tom Taulli of Entrepreneur's Journal

Gillian Parrillo
The Sacramento Executive

November 3, 2007

Anne Mulcahy Delivers Stellar Returns For Xerox Investors

mulcahy.jpg

"Even for someone like Anne Mulcahy, who had spent nearly 20 years at Xerox, collating its problems seemed next to impossible when she took over in 2001. At the time, the company was buried in $15 billion of debt and an SEC scandal. Onlookers were sure that Xerox was destined for Chapter 11. Despite this, Mulcahy managed to dig out by drastically cutting the workforce and steadily increasing innovations (they've launched 100 new products in the last three years)." - Fortune.com

Anne Mulcahy, a SacWomen Power Women 50 Index member, has delivered better than most of her male counterparts and handsomely rewarded investors along the way. Since her debut as CEO of Xerox (NYSE symbol XRX) in August 2001, a $10,000 investment in XRX has grown to $21,541 versus $12,464 for the S&P 500 Index.

What exactly has she achieved? Comparing results of 2000, (the year ending before Mulcahy took charge) versus 2006, she has grown:

  • book value per share from $3.33 to $7.48;
  • return on equity from -12.3% to 17.1%;
  • return on assets from -1.0% to 5.6%;
  • net profit margins from -1.7% to 7.4%;
  • earnings per share from -$.48 to $1.22; and,
  • net income from -$273 million to $1.21 billion.

Wow! Those are great results! Anne Mulcahy, job well done!

Pierre Cutler
The Sacramento Executive

Who's Your Best Presidential Candidate Match?

Glassboth is an interesting quiz that allows you to spread 20 points to provide your ranking of importance to the top issues with which this country is dealing e.g., healthcare, the war in Iraq, drugs, immigration, social security etc. (makes you realize how hard it is for politicians to decide where the money should go - almost all are critically important to me). You then answer a series of questions related to the topics you designated as important. Out pops the Presidential candidate which whom you are most in tune. Pretty interesting stuff.

Gillian Parrillo
The Sacramento Executive

November 2, 2007

Prosper Magazine Ceases Publication

Prosper magazine, launched in 2004, will halt publication of a printed edition, but the Prosper Media Group business will continue in some form online, company executives said.

The December issue will be the last. There was no answer at the Prosper office to a phone call Friday afternoon, and the magazine Web site still invited readers to subscribe to 12 issues for $12.

"The economic model that we had running here with Prosper, both Prosper Media and the print publication, just wasn't working," said majority owner Mike Teel in a videotaped statement dated Nov. 1 and posted on the prospermag.com Web site. "And what we needed to do was eliminate the pressure of the ongoing business to give us the time and platform to rethink the model. ... We're laying off all employees. We've given them a great severance package."

The company did not disclose how many employees were laid off or the specifics of the severance package.

Teel said Sacramento-based Prosper Media would "meet all of our obligations as a business" and is current on most payments. "We want to bring an end to this business and then go on in a virtual realm." The Prosper brand will continue, Teel said, on an Internet platform. Executives now are working through two possible business models, he said, and will make an announcement on the future of the business once they've worked through both strategies.

Teel, an heir of the family that built Raley's Inc. of West Sacramento, and Sacramento River Cats owner Warren Smith are major financial backers of Prosper.

The move comes less than a year after the appointment late in 2006 of several executives at Prosper, including a new editor-in-chief. Two top managers had resigned last fall and the company announced plans to position itself as a national media player.

Reached at his home in Rescue, former editor-in-chief Jeffrey Young said the layoffs took place Thursday. Prosper employed about a dozen people, including seven full-time editorial employees, said Young, a former Forbes magazine editor hired in December to head Prosper's editorial staff.

The December issue has gone to press and is expected to be Prosper's last. But Young said the magazine's fate is uncertain, and the print edition could make a comeback as early as next spring. "There's a possibility we may resurrect it and move the magazine to the Bay Area," where there are more readers and advertising dollars, he said.

"One of the real problems with the Sacramento marketplace is that it's too small to attract first-tier national advertisers," Young said. "You're stuck in a small market with an inability to get access to the media buyer decision-makers."

He said revenue was growing at Prosper, but the magazine was not generating enough return on equity. The problem, he said, is the small pool of business-publication advertisers. Prosper has a circulation of 30,000 per issue.

Scott Doniger, vice president of marketing and circulation, confirmed that Prosper is "reviewing opportunities that would make sense in the print world," but he declined to offer specifics. He said prospermag.com would continue in some form. "We want to try to stay a step ahead of where the market is moving, particularly the market for business news and for businesses that are looking to promote themselves," Doniger said.

Story courtesy of Sacramento Business Journal

Gillian Parrillo
The Sacramento Magazine

The Business End of Patents

A wonderful opportunity to get smart about patents courtesy of the Sacramento County Bar Intellectual Property Section. And free wine too.

Intellectual property rights in today’s information age are not only extremely valuable assets, they are also tools used in a competitive business environment to both shield companies from their competitors' attacks and as swords to gain a competitive advantage. Sophisticated managers wield these tools adeptly. The fundamental changes in patent law in the last five years, however, has dramatically changed the way managers must think about protecting their company's products and methods of doing business. Join us for a discussion about those changes and how one renowned leader in the technology sector is adapting.

About our Speakers
Cindy Faatz is an Assistant Director of Patents at Intel Corporation. Ms. Faatz has worked at Intel for 23 years, where she worked first as an engineer. Since joining the legal team, she was worked in a variety of different roles in the patents and licensing group, including her current focus on overseeing management of the wired and wireless communications patent portfolios.
Professor Amy Landers litigated patent, copyright, trademark, and trade secret matters for high technology and Fortune 100 clients prior to joining the faculty at the University of Pacific, McGeorge School of Law. Professor Landers is authoring Patent Law Fundamentals, which is forthcoming on Westlaw publications.
The Business End of Patents
with
Cindy Faatz, Esq.
Assistant Director of Patents at Intel Corporation
&
Patent Law Primer
Prof. Amy Landers
UOP McGeorge School of Law
Panel from Sacramento’s IP Community Legal
Glen Gross, Esq. | Pamela Bertani, Esq. | Scott Plamondon, Esq. | Daniel Ballard,Esq.

Wednesday, 11/28/2007 at 5:30 - 8:00 pm
Hyatt Regency Sacramento
1209 L Street, Sacramento, CA 95814
Complimentary Wine Provided By Coppola Vineyards, Napa
5:30 - 6:15 pm
Please RSVP:

Ian A. Rambarran
Attorney-at-Law
Klinedinst PC
The Forum Building
1107 Ninth Street,
Suite 680
Sacramento, CA 95814
www.klinedinstlaw.com
irambarran@klinedinstlaw.com
Ph: 916-444-7573 (x) 4205
Fax: 916-444-7544

Gillian Parrillo
The Sacramento Executive

November 1, 2007

Is Nuclear Power the Answer?

Not according to Climate Progress which exposes nuclear power's Achille's heel:

No, I don’t mean cost, safety, waste, or proliferation — though those are all serious problems. I mean the Achilles heel of nuclear power in the context of climate change: water.

Climate change means water shortages in many places and hotter water everywhere. Both are big problems for nukes.

… nuclear power is the most water-hungry of all energy sources, with a single reactor consuming 35-65 million litres of water each day.

You can read the whole blog on Climate Progress's blog.

One more reason to do a little research before you make a decision on ways to mitigate global warming.

Gillian Parrillo
The Sacramento Executive


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