Content & Readership Are King
The light bulb went on while walking the dogs last night. My entire focus was wrong this past week. I worried about solving the advertising problem at the expense of the real challenge.
Without content and readership, advertisering doesn't matter. Duh! I should have known better. But at least I figured it out by myself. Publishing is all about content. Create great content and the readers will follow.
Gillian, I can't wait for you to return from Sacramento and the big triathlon. I want to tell you about my brainstorm last night while walking the dogs...
We are going to defer the advertising efforts until we have a good story to tell - that is, how many readers we serve. Once we get this piece down, then we'll worry about advertising. Oh by the way, when we get serious about advertising, we'll seek the professionals to make it happen. Common sense, right?
Dog walking is good for thinking. The next time I get stumped, I will take the dogs for a walk. And think!
Pierre Cutler
Our 4-Hour Workweek
