Our 4-Hour Workweek - Checkpoint 1
Performance is all about measurements. Measurements need to be quantitative, not qualitative to have any significant meaning. How are we doing with Our 4-Hour Workweek so far?
Well, since August 1, our three websites have generated exactly $10.01 in revenue. We generated revenue from both ads and affiliate programs. I know this kind of revenue is not going to propel us onto the road to riches over night. But, we are just getting started. Our journey is going to be hard - no question. However, we are encouraged. We are convinced we can reach our goals.
We are motivated - thanks to Mark Laswell, writer for the Wall Street Journal. Mark is a giant skeptic. Recently, he called Tim Ferriss a slacker. To wit... - "A Slacker's Guide to Fun and Profit". We believe Tim is a visionary, not a slacker. Wouldn't it be a thing of beauty if we grow the $10 in our first month to $10,000 in one year from now? And get Mark Laswell to write a follow-up chapter saying it was done, the Tim Ferriss way!
Well that's what we hope to achieve.
Skeptics motivate us. We embrace the following mantra -
Attitude, not aptitude, controls altitude.
Therefore, we are now challenged to increase our first month's revenue by three orders of magnitude in one year. And we will. Thank you Mark Laswell.
Pierre Cutler
Our 4-Hour Workweek
