Our 4-Hour Workweek

Google Alerts is fast becoming my favorite tool. Two of the Alerts are proving to be reliable - Tim Ferriss and 4-Hour Workweek. Today, I discovered CopyBlogger.com from my Tim Ferriss Google Alert. Brian Clark offers this sage advice for online publishers:

It’s no secret at this point that I believe the best way for online publishers to create fans is to teach. For whatever reason, I naturally gravitated to an educational approach to selling and to paid content right from the start, and I’ve never looked back.

Whatever your approach, keep this in mind: modern marketing is less about market share, and more about share of customer. It’s much easier to keep an existing customer then it is to attract a new one, so do everything you can to retain the relationships you’ve got. Even though the allure of the Internet leads us to believe we can conceivably reach every possible person who might be interested in what we offer, you’ll make more money by focusing on attracting the right people and keeping them as happy as possible.

Brian's blog is a keeper - I've added it to my RSS feed.

Pierre Cutler
Our 4-Hour WorkWeek