Increasing Web Traffic - Revelation #1
This past Monday after the bell on Wall Street, I published an article on VMware Inc. (NYSE symbol VMW) on our sister site www.SacramentoExecutive.com. The essence of the article was the 316% gain in the stock price since the August IPO of VMware and the fact the company is led by a woman, Diane Greene. I tied in the Power Women 50 Index, a feature of another of our sites www.SacWomen.com, hoping to get to readers to the site.
Well it worked. Better than I thought it would. Within a few minutes of publishing the article, I noticed a spike in readership on both Sacramento Executive and SacWomen. Through our tracking software SiteMeter.com, I found we were getting several readers from the VMware stock page on www.finance.google.com.
After a brief investigation, I realized that the Google Finance service has a blog roll of recent postings, unique to each stock symbol. It so happened that my VMware posting made it to the top of the blog roll. What a nice surprise. The link stayed on the first page for over 24 hours and during that time traffic doubled from the normal daily volume.
Nice find. I plan to try it again with a few more articles featuring stocks from the Power Women 50 Index.
Pierre Cutler
Our 4-Hour Workweek
